Early in January of 2009, Ronnie Nijmeh of PLR.me was asked to reveal the advantages of marketing online using the marketing method known as “PLR.”
You can read the interview below. After the interview be sure to watch the video where Nicole Dean from EasyPLR.com will show you how PLR can help you train your Direct Sales Team.
Q: What is PLR?
A: PLR stands for private label rights. In the case of PLR content, PLR gives someone the right to use content royalty-free without attributing any copyrights.
The way this works is simple: PLR.me creates the content and then, for a very low monthly fee, members are free to use the content as they see fit. In fact, they are even allowed to rewrite, rename, or rework the content as they wish.
It’s a great concept that fits the schedule of the busy webmaster or coach who just doesn’t have the time to develop his or her website quickly with the least amount of effort.
Q: Why is using private label rights content a good idea?
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Converting someone isn’t relegated to just religion or politics anymore. You don’t have to be a magician to make it happen either.
All websites serve a purpose, and today more than ever they must cause a conversion. This basically means how you will make your website pay for itself. A conversion can be whatever you want it to be. It is whatever needs to help run your business, from actually making a sale online to gathering information to use in your sales cycle (typical B-to-B website).

The adage of “if you build it, they will come” worked in the movie Field of Dreams. In the world of website design and making conversions, you need to add the caveat “if you build it PROPERLY, they will come.”
When most businesses start building a website, they automatically go with the standard layout in regards to what pages are a ‘must have’ and how the ‘site map’ is constructed. This typically includes the home page, about us page, product pages and contact us pages. This type of website is still useful in any online strategy, but it should only make up one part of an overall web design strategy.
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It’s not uncommon to see large companies moving many jobs overseas in an effort to save money. They call it outsourcing. As a mom who works from home, you have that same opportunity while you run a small business.
Typically, outsourcing involves finding jobs that can be done outside the office in another location for less money.
As your business grows, you might very well find that you need help. Even when you are highly organized, there seems to be more and more work to get done. Instead of encroaching on family time, find a way to get all of your tasks handled without boarding the train to Looneyville.
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Every day thousands of people join the ranks of home-based business owners without first considering whether they actually have the time to operate a business successfully.
That’s not to say that running a work-at-home business on a part-time basis can’t be done successfully. It can… with managed use of your time. But it may mean giving up a few of your favorite pastimes – such as having a few beers with the guys after work, or planting yourself in front of the TV each afternoon to watch your favorite soap opera.
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