Living A Fuller Life Working At Home

Psssst, hey, Network Marketers, you’re in danger of missing it!

No, I’m not talking about missing out on a great home-based business opportunity. I’m talking about your abuse and mis-use of the greatest lead generation resource ever made available to Network Marketers in the history of the Direct Sales Industry.

That resource is… Social Media!

Ok, I can almost hear you saying to yourself, “splain Lucy”.

Imagine for a moment you’re invited to a party.

You’re all excited because you’ve heard there’s going to be a roomful of people there who could possibly be interested in your products and business opportunity.

So you accept the invitation and on the day of the party you arrive, walk in the door, find a group of people who look like they’d make good business partners or customers, join the group – and immediately shove your business card in their face and launch into your sales pitch.

How long do you think it would take before people start avoiding you – or even worse – the host of the party shows you the door?

So how does the above analogy relate to social media?

Here’s how…

• “invited to a party” = Facebook and Twitter
• “group of people who look like they’d make good business partners or customers” = your followers and friends on the above mentioned sites.
• “immediately shove your business card in their face” = private welcome messages and automatic DM’s that include a link to your website.
• “launch into your sales pitch” = tweets and status updates that are nothing but ad blurbs directing people to your website.
• “people start avoiding you” = people start unfollowing, unfriending and blocking you.
• “the host of the party shows you the door” = your accounts get shut down for spamming.

Not surprisingly, most of those I see guilty of this type of ‘abuse’ is men. But lately I have noticed more and more women who seem to have forgotten their Networking Know How.

I mean, come on ladies, when did it become “ok” to try and get you into bed before courting you first?

It hasn’t?

Then why do you act like it has by committing the same social media faux pas as the men do?

The thing to remember is that Social Media Marketing requires the same networking etiquette that offline networking does.

Referring to its ability to be accessed by mobile devices, Deborah Micek, owner of QuanSite and co-author of the book, “Twitter Revolution”, once described Twitter as “a party in your pocket”.

And now with the development of mobile apps that enable you to engage with your Facebook friends from your cellphone, I guess we can say that both Facebook and Twitter are “parties in your pocket”.

In the following video, Deborah, or CoachDeb as she is more commonly known, shares some important tips with Mike Stelzner, editor of Social Media Examiner, about marketing on Twitter.

I’d be very interested to learn your thoughts about this topic. You can share them in the comment box below.

Thanks for stopping by.
Sharon McPherson

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