Converting someone isn’t relegated to just religion or politics anymore. You don’t have to be a magician to make it happen either.
All websites serve a purpose, and today more than ever they must cause a conversion. This basically means how you will make your website pay for itself. A conversion can be whatever you want it to be. It is whatever needs to help run your business, from actually making a sale online to gathering information to use in your sales cycle (typical B-to-B website).
The adage of “if you build it, they will come” worked in the movie Field of Dreams. In the world of website design and making conversions, you need to add the caveat “if you build it PROPERLY, they will come.”
When most businesses start building a website, they automatically go with the standard layout in regards to what pages are a ‘must have’ and how the ‘site map’ is constructed. This typically includes the home page, about us page, product pages and contact us pages. This type of website is still useful in any online strategy, but it should only make up one part of an overall web design strategy.
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